On Page Optimization – Getting into top ranking in search engines is not that much easiest thing for many. Search engines are getting smarter & intelligent every day, so now it takes more than just good content to top your competitors.
On page optimization is one of the very first step of SEO Services which every webmaster should look into, in search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, Meta tags, keyword placement and keyword density.
Always start with keyword selection, research and testing
- Meta Title Tag Optimization
- Meta Description tag
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Content Optimization
- Keyword Optimization
- Keyword density
- Site maps, both XML and user facing
- Usability and accessibility
- Track target keywords
Internal Links & Location in Site Architecture
- Click-Depth – Our general recommendation is that the more competitive and challenging a keyword term/phrase is to rank for, the higher it should be in a site’s internal architecture (and thus, the fewer clicks from the home page it should take to reach that URL).
- Number/Percentage of Internal Links – More linked-to pages tend to higher rankings and thus, for competitive terms, it may help to link to these pages from a greater number/percentage of pages on a site.
- Links in Content vs. Permanent Navigation – It appears that Google and the other engines are doing more to recognize location on the page as an element of link consideration. Thus, employing links to pages in the Wikipedia-style (in the body content of a piece) rather than in permanent navigation may potentially provide some benefit. Don’t forget, however, that Google only counts the first link to a page that they see in the HTML
- Link Location in Sidebars & Footers – Recent patent applications, search papers and experience from inside and many practitioners externally suggests that Google may be strongly discounting links placed in the footer, and, to a lesser degree, in the sidebar(s) of pages. Thus, if you’re employing a link in permanent navigation, it may pay to use the top navigation (above the content) for SEO purposes
Google Rank Algorithm Survey Report
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