Social Mobile Brand Fallows and effective Webmaster tools 
Each and Every website wants to rank Top on Google (i.e. show up early in search results) as that positions get a lot of visitors. Google webmaster tools give webmasters insight into how Google watches your website. Such as ‘what are the keywords of my site in Google’s eyes?’, ‘what pages link to my site?’, ‘did Google encounter problems retrieving my site?’ etc. are offered. In addition, webmaster tools are also allow webmasters to provide additional information about a site to Google – such as, what country does my site target, the location of a sitemap, whether to display www.example.co.za or just example.ca in search results etc.
Website title and description
Meta Title: Web site Titles play a major role in Search Engine, and very critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s the information used to decide which result to click on, so it’s important to use high-quality titles on your web pages and which is very relevant to your products services or business.
Meta Description: The Meta description tag within the <Meta> tag 
is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the Meta description of a page in search results snippets; if we think it gives users a more accurate description than it would be possible purely from the on-page content. Accurate Meta descriptions can help improve your click to your website through search engines
Meta tags to block access to your site
You do not want one of your website page contents to be listed in the Google web index even if other sites link to it, use a No Index Meta tag. As long as Googlebot fetches the page, it will see the No Index Meta tag and prevent that page from showing up in the web index
Blocking or removing pages using a robots.txt file
A robots.txt file restricts access permission to your site by search engine spider that crawl the web. These are automated, and before they access pages of a site, they check to see if a robots.txt file exists on that specific page that prevents them from accessing certain pages. (All respectable robots will respect the directives in a robots.txt file, although some may interpret them differently. However, a robots.txt is not enforceable, and some spammers and other troublemakers may ignore it.
Mobile
- Adding mobile URL information to a Sitemap
- Mobile markup languages
- Developing Mobile site
Meta tags
Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the Meta tags they understand and ignores the rest.
No Follow
“No follow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”
Originally, the No follow attribute appeared in the page-level Meta tag, and instructed search engines not to follow (i.e., crawl) any outgoing links on the page.
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